News & Insights
The Secrets Behind Avocado Ads in Weekly Circulars
Temperatures are up, pools are beginning to open for the season, and customers are breaking out their shorts and sandals again. No doubt about it – summertime is officially here. As things heat up, more consumers are looking to include fresh avocados in their seasonal meal-prep, but what are retailers doing in response to this demand surge, and why?
Since 2018, we found approximately 20,000 store flyers that promoted avocadoes on any page of their weekly circular. What we found may surprise you!
Intrics Holiday Index: Price perception vs. reality
In October, the authority on consumer price index (CPI), the Bureau of Labor Statistics (BLS), reported a CPI increase of 6.3% for October 2021 compared to October 2020. This was picked up by various national and industry news outlets in early November, who reported increases in supermarket purchases by 5.4% of beef by +20.1%, pork by 14.1%, chicken by 8.8% and turkey by as much as 21%. For the consolidated categories, outlets reported that meat, poultry, fish & eggs increased by 11.9%.
Are third-party platforms diluting retailers’ promotional strategies?
A retailer’s promotional strategy is foundational to its brand. Many millions of dollars are spent to carefully curate a brand image and help retailers differentiate themselves. Promoting better deals than their competitors is a major part of this strategy— but now retailers find they are competing against themselves on third-party platforms.