Once upon a time, the teams of industry pioneers at RetailData witnessed a major problem with their clients: as the market evolved rapidly, retailers and brands needed more resources to utilize the mounds of data they received effectively. The current pricing and promotional intelligence tools were not getting the job done—and were exclusively for Big Retailers (and their Big Budgets), leaving small and mid-sized independent retailers floundering to compete in an increasingly competitive market. An effective, accessible, and affordable data management tool was desperately needed.

The idea? Create a platform that cuts through the noise and connects people directly to the solutions they need across the retail chain for companies of all sizes. But don’t just create a tool that gives answers, make a tool that helps teams make their own decisions, smoothly integrated with their current work processes. Today, Intrics is the go-to-market tool for retailers looking to become more engaged, collaborative, and on top of the market.

Backed by pioneers in retail intelligence, RetailData, Intrics was founded on the belief the ability to access and interpret competitive data is the cornerstone of modern retail. Today, Intrics aims to lead the retail revolution, arming large and small retailers with a comprehensive 360-degree view of their grocery business.